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Smorgasbord
Nov 8, 202416 min read
How to give a winning sales pitch
At Smorgasbord, we work across most business sectors with clients who want to grow. One of the things we have noticed is that the people...
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Smorgasbord
Aug 16, 20229 min read
How to pitch for investment and know what investors are looking for
I have pitched, and been pitched to, many times; and seen lots of pitch decks. The questions that always seem to recur when my colleagues...
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Smorgasbord
Aug 16, 20227 min read
How can SMEs use growth hacking to supercharge their Covid-19 recovery?
In 1997 the largest companies in the world were General Electric, Royal Dutch Shell, the Coca-Cola Company, and ExxonMobil. Today none of...
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Smorgasbord
Aug 16, 202211 min read
How to execute business ideas that focus on a customer’s real problem
Voltaire said, ‘originality is nothing but judicious imitation'. In this blog we consider how to execute business ideas that focus on a...
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Smorgasbord
Aug 16, 20227 min read
Why asking good questions is the life blood of creating the best ideas in business
There is a debate around whether developing products and services in business is all about generating great ideas or executing good ideas...
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Smorgasbord
Aug 16, 20224 min read
Why customer-focused marketing is about the customer more than the marketing
We have been running a series of webinars about customer-focused marketing as part of the UK Government-funded Reset Restart programme...
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Smorgasbord
Aug 16, 20223 min read
Cash, getting to the get-go and then getting going
So you’ve had an idea about starting a business, you’ve gone through the ‘fear of failure’ stage, the ‘it’ll all be perfect’ stage and...
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Smorgasbord
Aug 16, 20224 min read
COVID-19 financial support – 7 steps and plans to avoid falling through the cracks
When I wrote our blog about financial support and the 5 barriers to business growth some time ago, I obviously had no idea that the current
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Smorgasbord
Aug 16, 20223 min read
Business Plans are Useless ... Business Planning is Essential
Having helped hundreds of companies plan their businesses, we have found the thing that causes the most dread in clients is the thought of
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Smorgasbord
Aug 16, 20228 min read
What are the 5 Barriers to Growing My Business?
Smorgasbord helps people who are starting or growing a business, by providing funding and support to overcome the five main barriers to...
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Smorgasbord
Aug 16, 20224 min read
What Could Sport Possibly Teach Us About Business?
The world of sport and the world of business have many things in common. Mistaking aggression for being competitive, not always...
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Smorgasbord
Aug 16, 20222 min read
Coach, Mentor, Adviser, Consultant? I Don’t Care, I’m A Small Business And I Just Need Help.
I was lucky enough to meet Kerrie Dorman of The Association of Business Mentors last Tuesday evening at an innovation event at the very...
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Smorgasbord
Aug 16, 20222 min read
How To Grow Your Very Own BFG?
I was listening to David Hyner being interviewed by Ian Brodie recently. No, not Ian Broudie of the famed 1990’s pop combo, The Lightning...
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