I was listening to David Hyner being interviewed by Ian Brodie recently. No, not Ian Broudie of the famed 1990’s pop combo, The Lightning Seeds, but he of the Authority Marketing Podcast. David Hyner interviewed 149 people who are at the top of their fields. Sports, business, celebrity, people who are the best at whatever it is they do. He found that the one common factor between all of these people was that they all had what he calls ‘a massive goal’ They did not have a real